Fly with confidence, get professional videos, stay safe and get in the air quickly!

English

A brief introduction to the course and a special note for Mavic Air owners

Welcome

When you first get your drone it can be both exciting and confusing. Take this lesson first to make sure you know what's what and how to set things up properly.

Drone Basics

Whether you've bought the cheaper Mavic Mini or the top of the line Phantom 4 Pro+ you've spent a decent amount of money on your drone, learn how to properly protect it!

How To Avoid Damage Or Crashing

While the controllers are different for the Mavic and Phantom drones they still have a lot in common. Learn what the differences are and how to use them.

The Controller

From setting it up to installing firmware updates, we go through every screen and every menu option so you know all about the fantastic DJI App and how to use it best.

The DJI App

Being safe with your drone is important both for you and everyone around you. In this lesson we dive into everything you'll need to know including country specific laws and regulations.

Safety, Safety, Safety

Take to the skies in a confident and safe way after this lesson on basic flying principles. From taking off to actual flying maneuvers we make sure you know the basics before getting more advanced.

Basic Flying School

Moving into the more advanced flying moves we systematically go through every flight mode and capability DJI offers to help you know how to use them and which ones are the best.

Advanced Flying School

Flying your drone is just one part of getting great videos and pictures with it, in this lesson we make sure you're aware of basic photography concepts, how lighting applies specifically to drones and even advanced aerial techniques.

Gorgeous Aerial Videography And Photography

Beyond the native DJI App there's a world of 3rd party software, accessories and communities. Get all the info on which ones are best and why!

3rd Party Software, Accessories And Communities

Your drone is nothing without its battery, so get this free bonus content and learn how to best take care of it and why it's a bit different to other "dumb" batteries.

Bonus Content - The Intelligent Flight Battery

DJI Drones: How To Become The Ultimate Pilot

Future Tech Expert, Teacher

Tier 1

What if you could be mortgage free in under 10 years, automatically and without cutting back on the things you love?

How To Pay Off A Mortgage Early

Other

Personal Development

Master the simple tricks professionals use to get beautiful drone videos while you travel the world!

How To Take EPIC Drone Videos While Traveling

Digital Photography

Photography

Error

<p>Lash Extensions is the fastest growing area in the beauty industry today. With the increase of well trained technicians and considerable improvement in the products we are using, it is no longer a service only for the rich and famous.<br>
We will teach you how to create and maintain a beautiful set of eyelash extensions using the safest and most hygienic techniques and products, keeping the natural lashes in optimum condition.<br>
You will learn the latest application techniques, how to fill the lashes at maintenance and how to remove them safely without causing damage to the natural lash. This skill building course will give you all the knowledge you will need to get started in this great industry.<br>
You can study with us time part time or full time The course is self paced and has no time limit. You can get through it quickly, but if you are time poor you can take as long as you need to.<br>
Even if you have no other beauty skills, just with this one skill alone you can create extra income for your family or turn it in to a very profitable full time business. There are now many technicians out there who have exceptional businesses just doing eyelash extensions.<br>
If you are already in the beauty industry this is an excellent service to add to your existing salon menu.<br>
You have email help and support 7 days a week, you are never on your own.<br>
You have nothing to lose with our very generous 30 day no questions asked money back guarantee.<br>
Enquire about our payment plans below or click on purchase now to get started immediately.</p>

Eyelash Extension Course

Beautician Specialist

Subscription

Make-up

Beauty

<h2>In this course:</h2>
<ul>
  <li>you will learn about cute hairstyles for women</li>
  <li>you will find out how beautiful girls share simple hairstyle ideas</li>
  <li>you will learn lifehacks for thin hair</li>
  <li>you will learn how to make your hair shiny and improve your personal style</li>
</ul>
<h2>Before you create any fashionable styles, you need to pay attention to some trendy approaches which are essential for your thin hair. <br>
 <br>
Check out the before and after easy hairstyle looks! Get positive emotions and stay beautiful!</h2>

22 amazing hair hacks for thin hair

Beauty Expert

Free Tier

Hair

<p>In this tutorial you will learn how to:</p>
<ul>
  <li>get that perfect skin look</li>
  <li>look after your skin</li>
  <li>choose the best skin care products</li>
  <li>find the best fit for your skin type (sensitive, dry, etc)</li>
  <li>get your skin ready for applying the make up</li>
</ul>
<p>Perfect skin is a dream of any girl, but sometimes it's not that easy to look glamorous and shiny as all these superstars on Instagram. Choosing the right skin care is as important as eating healthy and working out. So check out this tutorial to find the best fit for your skin and enjoy your perfect look!</p>

Basic Skin Care Routine

Skincare

<h2>In this course:</h2>
<ul>
  <li>you will learn how to use smokey eyes pencils and brushes perfectly</li>
  <li>you will learn how to apply colourful eyeshadows</li>
  <li>you will explore different eye makeup styles  and looks</li>
  <li>you will learn what eyebrow makeup essentials to use</li>
</ul>
<h2>Want to know helpful beauty hacks that will make your daily makeup routine faster? You are lucky to find out this makeup tutorial! This course will improve your style and give you great joy and positive emotions. You will get practical tips you need to know to have perfect smokey eyes.</h2>
<h2>Follow these step-by-step instructions on how to paint eyes and use all cool tips to apply trendy eyeshadows.</h2>

Total black smokey eye makeup tutorial

<h2>What will you learn in the course?</h2>
<h2><br>
Eyeshadow hacks &amp; tips</h2>
<ul>
  <li>you will learn how to apply eyeshadow properly</li>
  <li>you will find out how to put eyeshadow on</li>
  <li>you will learn how to do eye makeup</li>
</ul>
<h2>Useful makeup tools</h2>
<ul>
  <li>you will learn what makeup brushes are the best</li>
  <li>you will learn how to get a full cosmetic product list</li>
  <li>you will learn what eyeshadow colors look good together</li>
</ul>
<h2>Want to add some color to your daily makeup routine? This is the ideal course for beginners. Apply eyeshadow like an expert by choosing a perfect eyeshadow palette and deciding what beauty items to use for an ideal makeup for the day.&nbsp;</h2>
<h2>If you're unsure how to pick the best eye palette, watch this course!</h2>
<h2><br></h2>

Makeup for beginners: how to apply eyeshadow like a pro

<h2>In this course:</h2>
<ul>
  <li>you will learn how to use natural makeup palette</li>
  <li>you will learn how to highlight your cheeks with cool makeup brushes</li>
  <li>you will explore different palette items</li>
</ul>
<h2>What will you learn in the course?</h2>
<h2>Helpful brush makeup ideas</h2>
<ul>
  <li>you will learn what palette is useful in your daily makeup&nbsp;</li>
  <li>you will get practical tips you need to know to have a perfect look  </li>
</ul>
<h2>Cool cosmetics hacks and tricks&nbsp;</h2>
<ul>
  <li>how to create your own eyeshadow beauty palette at home</li>
  <li>how to use makeup tools and equipment</li>
</ul>
<h2>Do you want to know what are the basic makeup items? Check out this beauty tutorial and enjoy the course! Build a stylish makeup palette choosing your favorite shades of eyeshadows, highlighters, and blush. <br>
<br>
</h2>
<p><br></p>
<p><br>
</p>

Palette & brush tutorial

<h2>What will I learn in the course?</h2>
<h2>Face foundation tips</h2>
<ul>
  <li>you will learn how to do your makeup like a pro using the best beauty highlighters</li>
  <li>you will find out how to contour your face</li>
</ul>
<h2>Best makeup tools</h2>
<ul>
  <li>you will learn how to do you contour before and after foundation</li>
  <li>you will learn how to contour your nose and cheekbones</li>
</ul>
<h2>By the end of the course, you will be able to apply highlighters, foundation, cream-based, or powder products to your face with natural makeup. You will get unique tips that break down different beauty tools and techniques.</h2>

How to contour & highlight for beginners

<h2>In this course:</h2>
<ul>
  <li>you will learn how to add volume to your hair</li>
  <li>you will find out how to get perfect waves</li>
  <li>you will learn how to train your hair and get a fluffy hairstyle</li>
  <li>you will learn how to make beautiful big curls</li>
  <li>you will explore easy ways to get silky and smooth hair&nbsp;</li>
</ul>
<h2>Here we show you cool beauty secrets on how to style your hair. Discover great tips and tricks which famous top stylists use in their daily hairstyle routine. Enjoy the course and keep your style looking fresh!</h2>

Curly hair routine and volume hairstyle tutorial

<h2>In this course:</h2>
<ul>
  <li>you will learn how to choose makeup products</li>
  <li>you will learn how to put on makeup perfectly</li>
  <li>we will show you easy makeup looks and styles</li>
  <li>we will demonstrate to you what makeup line is good for your face</li>
  <li>where to buy stylish beauty cosmetics tools &amp; makeup brushes</li>
</ul>
<h2>Want to know how to apply beautiful cosmetics tools and feel confident? Explore the latest makeup trends and enjoy must-have makeup products in this tutorial!</h2>

Daily makeup routine

<h2>SALON OWNERS - FEELING OVERWHELMED?</h2>
<p>Follow this simple, step-by-step mini-course to help reduce the overwhelem, focus on the work that's really important and plan you working week for maximum impact.</p>
<p>Complete in 5 simple modules with no missing steps and no guesswork.</p>

Do Less - Achieve More

Salon business coach and mentor

Tier 4

<h2>In this course:</h2>
<ul>
  <li>you will learn  how to apply mac makeup&nbsp;</li>
  <li>you will find out makeup tips and tricks</li>
  <li>you will learn how to use cosmetic eyeshadows</li>
  <li>you will explore mac cosmetics tutorial for beginners</li>
  <li>you will learn how to create a beautiful mac makeup </li>
  <li>you will learn what beauty brow cosmetic set apply in your makeup routine&nbsp;</li>
</ul>
<h2>Mac makeup brand has the most trendy and top high-quality cosmetic products in the beauty industry.<br>
Are you interested in getting to know some useful information about applying mac cosmetics in your beauty routine?<br>
This beauty course will definitely improve your style and beauty look.&nbsp;</h2>
<p><br></p>
<p><br></p>

MAC cosmetics tutorial

Cosmetics

<h2>In this course:</h2>
<ul>
  <li>you will learn celebrity skincare secrets for flawless skin</li>
  <li>you will find out simple skincare secrets</li>
  <li>you will learn special skincare tricks</li>
  <li>you will learn skincare tips and get practical advice for your facial treatment</li>
  <li>you will learn about cutting-edge skincare &amp; makeup&nbsp;</li>
</ul>
<h2>Are you interested in getting to know some useful information about the most powerful antioxidants in a beauty industry? This course will help you to protect your skin against harmful environment and look gorgeous.</h2>

13 skincare tips & secrets you should know

<h2>In this course:</h2>
<ul>
  <li>you will learn how to apply facial makeup like a pro</li>
  <li>you will learn where to buy cool makeup products</li>
  <li>you will find out how to create natural makeup and get flawless-looking skin</li>
  <li>you will explore everyday makeup looks&nbsp;</li>
  <li>you will learn what foundation do professional makeup artists use</li>
</ul>
<h2>When you go out, you want to look beautiful. Many women use makeup to feel confident and look polished. Enjoy this tutorial for acne-prone skin and look pretty!&nbsp;</h2>
<h2>Apply all useful tips for your perfect makeup to enhance your natural appearance. Discover the best way to hide and conceal pimples and acne!</h2>
<p><br></p>
<p><br></p>

Everyday makeup routine for acne-prone skin

<h2>How does the course work?</h2>
<h2>Summer makeup hacks</h2>
<ul>
  <li>you will learn how to choose the best summer-proof foundations</li>
  <li>you will get practical tips you need to know how to apply summer makeup primer</li>
</ul>
<h2>Cosmetics techniques</h2>
<ul>
  <li>you will learn what is the best makeup for the summer</li>
  <li>you will learn what cosmetic brands are a perfect match for hot weather</li>
  <li>you will learn how to get pretty natural looks</li>
</ul>
<h2>Learning how to apply makeup for a natural look correctly is half the battle! This course is different from other courses because you will get unique makeup tips for great summer looks. Finding the perfect shade for your skin is priority number one!</h2>
<h2>So what are you waiting for? This tutorial will help you to achieve healthy and beautiful skin. &nbsp;Watch this beauty course and stay gorgeous!</h2>

Doing summer makeup in natural light

<h2>In this course:</h2>
<ul>
  <li>you will learn what skincare ingredients are beneficial for you</li>
  <li>you will find out how much does it cost to start a skincare line</li>
  <li>you will learn where to buy the ordinary skincare</li>
  <li>you will learn how to develop a skincare routine</li>
</ul>
<h2>Watch this course and update your knowledge of the right beauty routine. You'll know what are the most essential facial products to use and how to apply modern cosmetic tools.</h2>

Skincare in your late 20s: everything you need to know

<h2>In this course:</h2>
<ul>
  <li>you will learn how to prep your skin for makeup application</li>
  <li>you will find out how to prepare your face before applying makeup</li>
  <li>you will learn how to prepare dry skin before makeup</li>
  <li>you will learn about skin cleansing and hydration processes&nbsp;</li>
</ul>
<h2>It is important for every girl to know how to wash and moisturize face with a gentle cleanser that supports any skin type. Also, you will learn how to use a gel or foam cleanser if you have oily skin. Explore the best way of applying fresh and beautiful makeup in this lesson! <br>
</h2>

How to prepare your skin before makeup

Tier 34

Photography Tools

If we look at the source of the Scrum, the Scrum Guide (the most up-to-date source), here is how the sprint review is qualified:

A Sprint Review is held at the end of the Sprint to inspect the increment performed and adapt the Product Backlog if necessary. During the Sprint review, the Scrum team and stakeholders discuss what was done during the Sprint.

On this first sentence of the Scrum Guide, it is clear that the idea is based on an inspection of the "Done". However, is a list enough for stakeholders or key users (sometimes themselves stakeholders) to present the rendering in order to improve the exchange between the team and stakeholders?

Based on this and any changes to the Product Backlog that occurred during the sprint, participants collaborate on future work that could be done to optimize value. This meeting is intended to be informal, not a steering meeting, and the presentation of the increment is intended to generate feedback and encourage collaboration.

The Scrum Guide is clear that the Sprint Review is intended to elicit reactions such as feedback; key users, stakeholders and sponsors would be best placed to provide these feedbacks.

This is a maximum of four hours for one-month sprints. For shorter sprints, the event is generally shorter. The Scrum Master ensures that the event takes place and that participants understand its purpose. The Scrum Master teaches everyone involved in it to keep it in the time box.

This part of the Scrum Guide is generally well understood by all the teams I meet. However, I still see some teams that are not very mature, extending the time of the sprint review for no major reason: an attempt to fix a cable problem on site, an unprepared demo, no facilitator, a Product Owner who doesn't know his subject...

The Sprint Review includes the following elements:

Participants include the Scrum team and key stakeholders invited by the Product Owner;

The Product Owner indicates which elements of the Product Backlog have been "Done" and which have not been "Done";

The development team discusses what went well during the Sprint, what problems were encountered, and how these problems were solved;

The development team demonstrates the "Done" work and answers questions about the increment;

The Product Owner discusses the current status of the Product Backlog as it is. He or she projects the projected and delivery dates based on the progress made to date (if necessary);

The whole group agrees on what to do next, so that the sprint review provides valuable input to the next Sprint Planning meeting;

Review of how market conditions or potential use of the product may have dictated what should be done in the future; and,

Review of deadlines, budget, potential functionalities and market conditions for future planned versions of product functionality.

Indeed, contrary to many preconceived ideas, we can talk about items that have not been completed. However, in some contexts where the idea of a deadline is strong, I advise the team to avoid this in order to avoid reactions such as "ah ba it's delivered tomorrow then".

The reminder of the problems encountered is done well during the Review and not during the retrospective; this often makes it possible to justify to the various people present the reasons for possible delays or even to find important supports for the resolution of problems.

"The result of the sprint review is a revised Product Backlog that defines the probable elements for the next Sprint. The Product Backlog can also be globally adjusted to respond to new business opportunities."

As indicated in the last sentence, the purpose of the review is to collect feedback to improve the product. Not inviting your key users, as we still see too often, considerably reduces the interest of this review.

Conclusion: the sprint review is not a demo

Indeed, copying methods without thinking makes no sense but this article was just to remove some beliefs that I still hear today in Scrum teams that the Sprint Demo is an essential ceremony defined by the Scrum Guide...

If the demo is interesting during the review, it is in order to have a better visibility of the product; this should not replace the primary purpose of the sprint review: to review the progress of the product and to collect as much constructive feedback as possible.

The Scrum Guide is available online free of charge in many different languages, if you wish to read it.

There is nothing to prevent you from adapting a ceremony, but it is interesting to know its origins in order to better understand the methodology as a whole.

<p><strong>What is the sprint review?</strong></p>
<p>If we look at the source of the Scrum, the Scrum Guide (the most up-to-date source), here is how the sprint review is qualified:</p>
<blockquote><em>A Sprint Review is held at the end of the Sprint to inspect the increment performed and adapt the Product Backlog if necessary. During the Sprint review, the Scrum team and stakeholders discuss what was done during the Sprint.</em></blockquote>
<p>On this first sentence of the Scrum Guide, it is clear that the idea is based on an inspection of the "Done". However, is a list enough for stakeholders or key users (sometimes themselves stakeholders) to present the rendering in order to improve the exchange between the team and stakeholders?</p>
<blockquote><em>Based on this and any changes to the Product Backlog that occurred during the sprint, participants collaborate on future work that could be done to optimize value. This meeting is intended to be informal, not a steering meeting, and the presentation of the increment is intended to generate feedback and encourage collaboration.</em></blockquote>
<p>The Scrum Guide is clear that the Sprint Review is intended to elicit reactions such as feedback; key users, stakeholders and sponsors would be best placed to provide these feedbacks.</p>
<blockquote><em>This is a maximum of four hours for one-month sprints. For shorter sprints, the event is generally shorter. The Scrum Master ensures that the event takes place and that participants understand its purpose. The Scrum Master teaches everyone involved in it to keep it in the time box.</em></blockquote>
<p>This part of the Scrum Guide is generally well understood by all the teams I meet. However, I still see some teams that are not very mature, extending the time of the sprint review for no major reason: an attempt to fix a cable problem on site, an unprepared demo, no facilitator, a Product Owner who doesn't know his subject...</p>
<p><br></p>
<p><em>The Sprint Review includes the following elements:</em></p>
<ul>
  <li><em>Participants include the Scrum team and key stakeholders invited by the Product Owner;</em></li>
  <li><em>The Product Owner indicates which elements of the Product Backlog have been "Done" and which have not been "Done";</em></li>
  <li><em>The development team discusses what went well during the Sprint, what problems were encountered, and how these problems were solved;</em></li>
  <li><em>The development team demonstrates the "Done" work and answers questions about the increment;</em></li>
  <li><em>The Product Owner discusses the current status of the Product Backlog as it is. He or she projects the projected and delivery dates based on the progress made to date (if necessary);</em></li>
  <li><em>The whole group agrees on what to do next, so that the sprint review provides valuable input to the next Sprint Planning meeting;</em></li>
  <li><em>Review of how market conditions or potential use of the product may have dictated what should be done in the future; and,</em></li>
  <li><em>Review of deadlines, budget, potential functionalities and market conditions for future planned versions of product functionality.</em></li>
</ul>
<p>Indeed, contrary to many preconceived ideas, we can talk about items that have not been completed. However, in some contexts where the idea of a deadline is strong, I advise the team to avoid this in order to avoid reactions such as "ah ba it's delivered tomorrow then".</p>
<p>The reminder of the problems encountered is done well during the Review and not during the retrospective; this often makes it possible to justify to the various people present the reasons for possible delays or even to find important supports for the resolution of problems.</p>
<blockquote>"The result of the sprint review is a revised Product Backlog that defines the probable elements for the next Sprint. The Product Backlog can also be globally adjusted to respond to new business opportunities."</blockquote>
<p>As indicated in the last sentence, the purpose of the review is to collect feedback to improve the product. Not inviting your key users, as we still see too often, considerably reduces the interest of this review.</p>
<p><br></p>
<p><strong>Conclusion: the sprint review is not a demo</strong></p>
<p>Indeed, copying methods without thinking makes no sense but this article was just to remove some beliefs that I still hear today in Scrum teams that the Sprint Demo is an essential ceremony defined by the Scrum Guide...</p>
<p>If the demo is interesting during the review, it is in order to have a better visibility of the product; this should not replace the primary purpose of the sprint review: to review the progress of the product and to collect as much constructive feedback as possible.</p>
<p>The Scrum Guide is available online free of charge in many different languages, if you wish to read it.</p>
<p>There is nothing to prevent you from adapting a ceremony, but it is interesting to know its origins in order to better understand the methodology as a whole.</p>

Agile Leadership Trainer

Many people have hijacked the original purpose of the sprint review but you have to accept it, the sprint review is not a demo. 

THE SPRINT REVIEW IS NOT A DEMO!

So you’ve set up a business Twitter, Facebook, or Google+ account, ready and raring to dive into the world of social media. But doubt begins clouding the optimism and you wonder how you’re supposed to know whether you’re doing it right? Follow these golden rules to get your social media using off to the right start. Social media delivers a wide range of benefits to business, like increased web traffic, improved brand reputation, and the ability to identify new product and service opportunities – to name just a few – but as a newbie, it can be difficult to navigate this social world and its many unwritten rules of use. While there’s no surefire formula to getting it right 100 percent of the time on social media, following these golden rules should get you close.

This is the best piece of advice any social media newbie could be given and is generally a good explanation of why a business or brand has a large number of Twitter followers or Facebook likes. If you’re generous with the information you share on social media, users and potential customers are far more likely to connect with your business and form lasting relationships. If you spend too much time on self-promotion, you’ll never get the leads and new business you’ve been dreaming of. Take Dynamic Business’s Twitter account for example. We tweet links to information useful to our small business audience at least once an hour, 24 hours a day and as a result, we now have close to 10,000 followers and extremely high engagement levels. Yes, we’re a publisher with a lot of information at our disposal to share with our community, but we’re also just experts in our area, exactly the same way you’re an expert in your industry and this is what potential customers are searching for. So share that interesting industry article or whitepaper you read the other day, re-tweet that blog post or business leader’s comment relevant to your sector, and spend five minutes replying to those customer questions and comments. Social media isn’t about pushing your agenda and endless links back to your business homepage, it’s about being generous with your expertise and using this to create value for your online community. Think of it as becoming an online resource in your industry – be open and share what you know.

Consistency is the key to any social media campaign. I know many of you are time-poor and can’t commit to spending the day in front of Twitter and Facebook, but there are a number of free tools on the market to help make your social media activity a little more consistent. Think of it this way: You have 500 Twitter followers from various time zones around the world – what are the chances they’re all looking at their account at the exact moment you publish that one tweet per day? Slim to none. This is why you should be using a free tool like Hootsuite or Tweetdeck, and spending 20-30 minutes a day on scheduling tweets and Facebook posts that will be sent out throughout the day.

The Dynamic Business account might send out tweets 24 hours a day, but that doesn’t mean I’m sitting behind the computer until all hours of the night. I spend around an hour on Hootsuite each day scheduling what I want to go out to our online communities, and although I do monitor what’s happening on our accounts throughout the day, scheduling allows me to shift focus and move onto the other things I need to get done.

It’s also good to note here that it’s not a great idea to schedule the same posts for your Twitter and Facebook accounts. Tweets should be much more frequent than Facebook posts, and if you apply the same strategy to both platforms you’ll end up alienating Facebook users who don’t want their News Feeds clogged up with endless business or brand updates. People use Twitter and Facebook for very different reasons, and your social media strategy should take this into consideration.

Just because you’re running a business account, doesn’t mean you can’t inject a little personality into your social media activity. Don’t post like a robot – introduce your online community to your staff members and share photos of any exciting happenings in your business. Use the platform to ask for comments or criticism, and act on them, and get involved in online discussions with other people in your industry. Not only it is fun to connect with a business or brand that doesn’t take itself too seriously, but potential customers also love to see the human face behind an organization they’re thinking of doing business with. It’s all about building trust and lasting relationships.

It’s good practice to think twice before posting anything on social media, to check whether what you’re saying could be misinterpreted or misconstrued in any way, shape, or form. It can be very tricky to rebuild an online reputation, not to mention devastating to see your hard work undone so quickly, so the lesson to take away from these major social media fails is to read every post twice before publishing or scheduling it. And if you’re still not sure, get a second pair of eyeballs to look over it too.

<p>So you’ve set up a business Twitter, Facebook, or Google+ account, ready and raring to dive into the world of&nbsp;<a href="https://web.archive.org/web/20120514184257/http://www.dynamicbusiness.com.au/sales-and-marketing/business-needs-to-utilise-social-media-282011.html">social media</a>. But doubt begins clouding the optimism and you wonder how you’re supposed to know whether you’re doing it right? Follow these golden rules to get your social media using off to the right start. Social media delivers a wide range of benefits to business, like increased&nbsp;<a href="https://web.archive.org/web/20120514184257/http://www.dynamicbusiness.com.au/technology/tips-to-build-website-traffic.html">web traffic</a>, improved brand reputation, and the ability to identify new product and service opportunities – to name just a few – but as a newbie, it can be difficult to navigate this social world and its many unwritten rules of use. While there’s no surefire formula to getting it right 100 percent of the time on social media, following these golden rules should get you close.</p>
<p><br></p>
<p><strong>1.&nbsp;Be generous</strong></p>
<p>This is the best piece of advice any social media newbie could be given and is generally a good explanation of why a business or brand has a large number of Twitter followers or Facebook likes. If you’re generous with the information you share on social media, users and potential customers are far more likely to connect with your business and form lasting relationships. If you spend too much time on self-promotion, you’ll never get the leads and new business you’ve been dreaming of. Take&nbsp;<a href="https://web.archive.org/web/20120514184257/https://twitter.com/#!/DynamicBusiness">Dynamic Business’s Twitter account</a>&nbsp;for example. We tweet links to information useful to our small business audience at least once an hour, 24 hours a day and as a result, we now have close to 10,000 followers and extremely high engagement levels. Yes, we’re a publisher with a lot of information at our disposal to share with our community, but we’re also just experts in our area, exactly the same way you’re an expert in your industry and this is what potential customers are searching for. So share that interesting industry article or whitepaper you read the other day, re-tweet that&nbsp;<a href="https://web.archive.org/web/20120514184257/http://www.dynamicbusiness.com.au/blogs/blogging-a-vital-ingredient-for-business-26102011.html">blog post</a>&nbsp;or business leader’s comment relevant to your sector, and spend five minutes replying to those customer questions and comments. Social media isn’t about pushing your agenda and endless links back to your business homepage, it’s about being generous with your expertise and using this to create value for your online community. Think of it as becoming an online resource in your industry – be open and share what you know.</p>
<p><br></p>
<p><strong>2.&nbsp;Be consistent</strong></p>
<p>Consistency is the key to any social media campaign. I know many of you are time-poor and can’t commit to spending the day in front of Twitter and Facebook, but there are a number of free tools on the market to help make your social media activity a little more consistent. Think of it this way: You have 500 Twitter followers from various time zones around the world – what are the chances they’re all looking at their account at the exact moment you publish that one tweet per day? Slim to none. This is why you should be using a free tool like&nbsp;<a href="https://web.archive.org/web/20120514184257/http://www.hootsuite.com/">Hootsuite</a>&nbsp;or&nbsp;<a href="https://web.archive.org/web/20120514184257/http://www.tweetdeck.com/">Tweetdeck</a>, and spending 20-30 minutes a day on scheduling tweets and Facebook posts that will be sent out throughout the day.</p>
<p>The Dynamic Business account might send out tweets 24 hours a day, but that doesn’t mean I’m sitting behind the computer until all hours of the night. I spend around an hour on Hootsuite each day scheduling what I want to go out to our online communities, and although I do monitor what’s happening on our accounts throughout the day, scheduling allows me to shift focus and move onto the other things I need to get done.</p>
<p>It’s also good to note here that it’s not a great idea to schedule the same posts for your Twitter and Facebook accounts. Tweets should be much more frequent than Facebook posts, and if you apply the same strategy to both platforms you’ll end up alienating Facebook users who don’t want their News Feeds clogged up with endless business or brand updates. People use Twitter and Facebook for very different reasons, and your social media strategy should take this into consideration.</p>
<p><br></p>
<p><strong>3.&nbsp;Be yourself</strong></p>
<p>Just because you’re running a business account, doesn’t mean you can’t inject a little personality into your&nbsp;<a href="https://web.archive.org/web/20120514184257/http://www.dynamicbusiness.com.au/social-media/the-four-social-media-characters-20122011.html">social media activity</a>. Don’t post like a robot – introduce your online community to your staff members and share photos of any exciting happenings in your business. Use the platform to ask for comments or criticism, and act on them, and get involved in online discussions with other people in your industry. Not only it is fun to connect with a business or brand that doesn’t take itself too seriously, but potential customers also love to see the human face behind an organization they’re thinking of doing business with. It’s all about building trust and lasting relationships.</p>
<p><br></p>
<p><strong>4.&nbsp;Be thoughtful</strong></p>
<p>It’s good practice to think twice before posting anything on social media, to check whether what you’re saying could be misinterpreted or misconstrued in any way, shape, or form. It can be very tricky to rebuild an&nbsp;<a href="https://web.archive.org/web/20120514184257/http://www.dynamicbusiness.com.au/blogs/managing-your-online-reputation-in-three-steps-25012012.html">online reputation</a>, not to mention devastating to see your hard work undone so quickly, so the lesson to take away from these major social media fails is to read every post twice before publishing or scheduling it. And if you’re still not sure, get a second pair of eyeballs to look over it too.</p>

Business consultant 

Social media delivers a lot of benefits to business, like increased web traffic, improved brand reputation, and the ability to identify new product and service opportunities.

The four golden rules of social media use

Have you heard the saying a picture paints a thousand words? Well, your business can do just that on Pinterest. Pinterest is a new social media site where you can create online bulletin boards and ‘pin’ your favorite images to it. You can create a variety of bulletin boards in any category imaginable. Your followers can then view your images, like them, add a comment and re-pin them to their own boards. Each image represents a link to its original website, which makes sharing images and websites easy. It isn’t a broadcast mechanism and doesn’t encourage product pushing, so you need to be creative and take a different approach to Twitter and Facebook.

The images on Pinterest can quickly convey their messages to the audience with just a glance, instead of users reading through long lists of text on Twitter and Facebook. There are also a number of sharing options. Each image can be shared on Facebook and Twitter, you can embed it so the pin can be shared on blogs and external sites (which is great for link building) and the URL can be shared via email.

Engage with your target customers: You can share a behind the scenes look into your company by pinning images of employees or office activities. This will help to humanize your business and create personal relationships with your customers.

Learn from your customers: Brands can learn from the followers as they are offering a lot of personal information about personal interests.

Engage with employees: Post inspirational photos to inspire your employees or ask them to post photos and engage the whole company in a fun activity.

Run competitions: You can ask Pinterest users to pin images to your bulletin board to receive benefits or prizes as part of a competition or special offer. This will help to raise awareness of your business and gain new customers.

Crowdsourcing: Ask people to pin pictures of themselves with your product and repin them on a themed board.

Reach target customers: You can reach your target customers by creating bulletin boards in categories appropriate to your target customers. Currently, the majority of users on Pinterest are female, which will benefit businesses whose target customers are women.

Drive traffic to your website: You can pin images with a link back to your website to help increase your website traffic.

Promote your products: You can post images of your business's products and services with a link to your website where they can purchase them. This can help to increase your sales and customers.

Promote your success: Post images of media coverage, success stories, or client case studies to promote the achievement of your business.

Pin videos: Another great way to communicate with your target customers is to pin videos to your business bulletin board. You can then link your bulletin board to your business YouTube channel and post video messages from company employees or the CEO.

Tell your story with images: If you have a message for your target customers it may be easier to tell it through images rather than text. Visually compelling stories may have a greater impact than written articles.

Pinterest is a great new way to promote your business and engage with your target customers. However, Pinterest shouldn’t be used purely for advertising purposes because your followers may view your content as spam and disconnect from you. Your business should become actively involved in the Pinterest community by posting useful content and re-pinning or commenting on other user’s images. So start pinning today!

<p>Have you heard the saying a picture paints a thousand words? Well, your&nbsp;<a href="https://web.archive.org/web/20120422224539/http://www.dynamicbusiness.com.au/blogs/how-to-use-pinterest-for-business-27022012.html">business can do just that on Pinterest.</a> <a href="https://web.archive.org/web/20120422224539/http://pinterest.com/">Pinterest</a>&nbsp;is a new social media site where you can create online bulletin boards and ‘pin’ your favorite images to it. You can create a variety of bulletin boards in any category imaginable. Your followers can then view your images, like them, add a comment and re-pin them to their own boards. Each image represents a link to its original website, which makes sharing images and websites easy. It isn’t a broadcast mechanism and doesn’t encourage product pushing, so you need to be creative and take a different approach to&nbsp;<a href="https://web.archive.org/web/20120422224539/http://www.dynamicbusiness.com.au/blogs/the-business-benefits-of-facebook-and-twitter-12122011.html">Twitter and Facebook.</a></p>
<p>The images on Pinterest can quickly convey their messages to the audience with just a glance, instead of users reading through long lists of text on Twitter and Facebook. There are also a number of sharing options. Each image can be shared on Facebook and Twitter, you can embed it so the pin can be<a href="https://web.archive.org/web/20120422224539/http://www.dynamicbusiness.com.au/news/competition-to-find-australia%E2%80%99s-best-business-blog-launches-05032012.html">&nbsp;shared on blogs</a>&nbsp;and external sites (which is great for link building) and the URL can be shared via email.</p>
<p><br></p>
<p><strong>How Pinterest can benefit your business:</strong></p>
<p><br></p>
<ul>
  <li><strong>Engage with your target customers:&nbsp;</strong>You can share a behind the scenes look into your company by pinning images of employees or office activities. This will help to humanize your business and create personal relationships with your customers.</li>
  <li><strong>Learn from your customers:&nbsp;</strong>Brands can learn from the followers as they are offering a lot of personal information about personal interests.</li>
  <li><strong>Engage with employees:</strong>&nbsp;Post inspirational photos to inspire your employees or ask them to post photos and engage the whole company in a fun activity.</li>
  <li><strong>Run competitions:</strong>&nbsp;You can ask Pinterest users to pin images to your bulletin board to receive benefits or prizes as part of a competition or special offer. This will help to raise awareness of your business and gain new customers.</li>
  <li><strong>Crowdsourcing:&nbsp;</strong>Ask people to pin pictures of themselves with your product and repin them on a themed board.</li>
  <li><strong>Reach target customers:</strong>&nbsp;You can reach your target customers by creating bulletin boards in categories appropriate to your target customers. Currently, the majority of users on Pinterest are female, which will benefit businesses whose target customers are women.</li>
  <li><strong>Drive traffic to your website:</strong>&nbsp;You can pin images with a link back to your website to help&nbsp;<a href="https://web.archive.org/web/20120422224539/http://www.dynamicbusiness.com.au/technology/tips-to-build-website-traffic.html">increase your website traffic.</a></li>
  <li><strong>Promote your products:</strong>&nbsp;You can post images of your business's products and services with a link to your website where they can purchase them. This can help to increase your sales and customers.</li>
  <li><strong>Promote your success:</strong>&nbsp;Post images of media coverage, success stories, or client case studies to promote the achievement of your business.</li>
  <li><strong>Pin videos:</strong>&nbsp;Another great way to communicate with your target customers is to pin videos to your business bulletin board. You can then link your bulletin board to your business YouTube channel and post video messages from company employees or the CEO.</li>
  <li><strong>Tell your story with images:</strong>&nbsp;If you have a&nbsp;<a href="https://web.archive.org/web/20120422224539/http://www.dynamicbusiness.com.au/blogs/why-quick-buck-marketing-never-works-08032012.html">message for your target customers</a>&nbsp;it may be easier to tell it through images rather than text. Visually compelling stories may have a greater impact than written articles.</li>
</ul>
<p>Pinterest is a great new way to promote your business and engage with your target customers. However, Pinterest shouldn’t be used purely for advertising purposes because your followers may view your content as spam and disconnect from you. Your business should become actively involved in the Pinterest community by posting useful content and re-pinning or commenting on other user’s images. So start pinning today!</p>

Have you heard the saying a picture paints a thousand words? Pinterest is a great new way to promote your business and engage with your target customers.

Eleven reasons your business should start pinning on Pinterest

When you create your social media strategy, it’s a great idea to use the opportunity to engage all of your staff with their ideas about interesting tweets and blogs.

Once you have a contribution from your team, its best to have only one person who approves it (once approved other people can upload it).  Building your brand on social media is about regularity, consistency, and knowing what is relevant and engaging to your audience. This takes time and organization. 

The following points explain why having a designated social media person will make your strategy more effective.

Regular posts. To build followers, you need to post content regularly on the company blog, Twitter, and Facebook. If no particular person is responsible, it’s likely that no one will make adequate time for it. It’s best to have one person responsible for regular posting.

Avoid repetition and contradiction. It’s easier to keep track of what’s been said when you have one person responsible for social media, rather than many people. The person will keep track of what has been posted to avoid repetition and contradiction.

Consistency. The style must be consistent in terms of language, format, and content. This will build a strong brand image that your audience can better form a relationship with. The style will depend on your audience and your brand image. Having just one person approving content will keep your style consistent.

Keep up to date. The person in charge of social media should be responsible for researching new social media methods and techniques. That way, your brand will be on the cutting edge of social media. That person will build expertise and learn how to make your social media more effective.

Refresh. The person should regularly analyze the effectiveness of their actions – what has engaged the audience, what could be done better? A designated person can spend the required time adjusting the social media strategy until it is perfect.

In time, your company will have a social media expert and the content will be directed and strategic. Your social media accounts will be a way to engage existing and potential clients, and position the company as a leader in the field.

<p>When you create your&nbsp;<a href="https://web.archive.org/web/20120608015130/http://www.dynamicbusiness.com.au/growing/social-media-marketing-in-10-minutes-2482011.html">social media strategy</a>, it’s a great idea to use the opportunity to engage all of your staff with their ideas about interesting tweets and blogs.</p>
<p><br></p>
<p>Once you have a contribution from your team, its best to have only one person who approves it (once approved other people can upload it).&nbsp; Building your brand on social media is about regularity, consistency, and knowing what is relevant and engaging to your audience. This takes time and organization.&nbsp;</p>
<p><br></p>
<p>The following points explain why having a designated social media person will make your strategy more effective.</p>
<p><br></p>
<ul>
  <li><strong>Regular posts.</strong>&nbsp;To build followers, you need to post content regularly on the company blog,&nbsp;<a href="https://web.archive.org/web/20120608015130/http://www.dynamicbusiness.com.au/news/brands-need-social-media-strategy-twitter-30052011.html">Twitter</a>,&nbsp;and Facebook. If no particular person is responsible, it’s likely that no one will make adequate time for it. It’s best to have one person responsible for regular posting.</li>
  <li><strong>Avoid repetition and contradiction.</strong>&nbsp;It’s easier to keep track of what’s been said when you have one person responsible for social media, rather than many people. The person will keep track of what has been posted to avoid repetition and contradiction.</li>
  <li><strong>Consistency.</strong>&nbsp;The style must be consistent in terms of language, format, and content. This will build a strong brand image that your audience can better form a relationship with. The style will depend on your audience and your brand image. Having just one person approving content will keep your style consistent.</li>
  <li><strong>Keep up to date.</strong>&nbsp;The person in charge of social media should be responsible for researching new social media methods and techniques. That way, your brand will be on the cutting edge of social media. That person will build expertise and learn how to make your social media more effective.</li>
  <li><strong>Refresh.</strong>&nbsp;The person should regularly analyze the effectiveness of their actions – what has engaged the audience, what could be done better? A designated person can spend the required time adjusting the social media strategy until it is perfect.</li>
</ul>
<p>In time, your company will have a social media expert and the content will be directed and strategic. Your&nbsp;<a href="https://web.archive.org/web/20120608015130/http://www.dynamicbusiness.com.au/sales-and-marketing/business-needs-to-utilise-social-media-282011.html">social media accounts</a>&nbsp;will be a way to engage existing and potential clients, and position the company as a leader in the field.</p>

When you create your social media strategy, it’s a great idea to use the opportunity to engage all of your staff with their ideas about interesting tweets and blogs.

Why you need one social media person in your business

Buying a franchise: where do I start? There’s an old saying in franchising: “Franchisors get the franchisees they deserve.” The reverse is also true, as many franchisees continue to make uninformed decisions or waive the requirement for legal advice. Buying a franchise can be tricky, and it is important to do your homework. There are many factors to consider before diving in. So, if you are serious about buying a franchise, make sure you arm yourself with all the facts before making your decision. There’s an old saying in franchising: “Franchisors get the franchisees they deserve.” The reverse is also true, as many franchisees continue to make uninformed decisions or waive the requirement for legal advice. 

In the face of 1200-plus franchise systems, variables of new or existing, mobile or retail, B2C or B2B, industry, and level of capital investment, prospective franchisees need to make a fully informed decision. This article is not intended to be an exhaustive list of 1+2+ 3 and you are franchising. But for anyone serious about buying a franchise, read on. For those contemplating an easy or passive investment, the best outcome is to consider alternative investment strategies.

Assuming you have an open mind on the particular type of business you would like to operate, the three key considerations when buying a franchise are:

What size of the investment can you afford?

What are your criteria and areas of interest?

Are you interested in a Greenfield or existing franchise?

Here, the savvy franchisee will determine what they can afford and then commit to the limit. Just like the rules at an auction, set your limit, and stick to it. In any consideration of capital think about the investment capital and working capital and the latter is most often underestimated.

You must reduce your list of potential franchises down to a manageable level; say, three-to-five. Take a good look at the list. Do you really see yourself operating any of those businesses for a number of years?

Does the business present well to you as a consumer?

Have they proven their ability to secure quality locations or operate in multiple regions?

Are they seen in the media and portrayed well?

What is the marketing and advertising program like?

Do they have strong relationships with the banks?

What is the quality of the management and leadership team?

Do they listen to and learn from their current franchisees?

Do they have a clear vision and growth plan?

Do they have a good, solid growth history?

How good is the induction and training program, especially if you are a novice in the product, service, and/or business?

How well developed are their management information systems?

Many franchisees get anxious that they are asking too many questions or alternatively ask the wrong questions that do not unearth if the franchisor is a quality system with a strong future. The only stupid question is the one never asked.

Most franchisors will ask you to submit a formal application form. Be wary of those who don’t; it’s a sign they don’t care about who becomes a franchisee or they may not fully understand franchising. Take your time with any application. Be honest and forthcoming with information, it’s not in your best interests to mislead anyone about your ability to operate or fund the franchise.

A constant recurring issue for prospective franchisees is supplying half-baked information to the franchisor, which makes it very difficult for any franchisor to make an informed decision as to your best interests. You may be asked to pay an application fee of some kind. Make sure you receive a receipt for the fee and a written acknowledgment that the amount is fully refundable until you sign a Franchise Agreement.

There are multiple sources of information that should all be cross-referenced and digested. The franchisor, bankers, accountants, solicitors, online searches, location visits, franchisee discussions are but a few of the readily available sources. There are a number of ranking systems or fastest 50-type lists around that need to be taken with a grain of salt. They are a starting point but ranking, in particular, is totally irrelevant to the decision-making process of the best franchisees. 

Rely on your own interpretation and get out and ask the questions directly as there is no substitute for first-hand learning when you are making a decision for the next five years of your life.

<p>Buying a franchise: where do I start? There’s an old saying in franchising: “Franchisors get the franchisees they deserve.” The reverse is also true, as many franchisees continue to make uninformed decisions or waive the requirement for legal advice. Buying&nbsp;a&nbsp;franchise&nbsp;can be tricky, and it is important to do your&nbsp;homework. There are many factors to consider before diving in. So, if you are serious about&nbsp;buying&nbsp;a franchise, make sure you arm yourself with all the&nbsp;facts&nbsp;before making your&nbsp;decision. There’s an old saying in franchising: “Franchisors get the franchisees they deserve.” The reverse is also true, as many franchisees continue to make uninformed decisions or waive the requirement for legal advice.&nbsp;</p>
<p>In the face of 1200-plus franchise systems, variables of new or existing, mobile or retail, B2C or B2B, industry, and level of capital investment, prospective franchisees need to make a fully informed decision. This article is not intended to be an exhaustive list of 1+2+ 3 and you are franchising. But for anyone serious about buying a franchise, read on. For those contemplating an easy or passive investment, the best outcome is to consider alternative investment strategies.</p>
<p><br></p>
<p><strong>STEP ONE</strong></p>
<p><strong><br>
Set your limits</strong></p>
<p>Assuming you have an open mind on the particular type of business you would like to operate, the three key considerations when buying a franchise are:</p>
<ul>
  <li>What size of the investment can you afford?</li>
  <li>What are your criteria and areas of interest?</li>
  <li>Are you interested in a Greenfield or existing franchise?</li>
</ul>
<p><em>Tip</em></p>
<p>Here, the savvy franchisee will determine what they can afford and then commit to the limit. Just like the rules at an auction, set your limit, and stick to it. In any consideration of capital think about the investment capital and working capital and the latter is most often underestimated.</p>
<p><br></p>
<p><strong>STEP TWO</strong></p>
<p><strong><br>
Ask the right questions</strong></p>
<p>You must reduce your list of potential franchises down to a manageable level; say, three-to-five. Take a good look at the list. Do you really see yourself operating any of those businesses for a number of years?</p>
<p>Ask yourself these questions:</p>
<ul>
  <li>Does the business present well to you as a consumer?</li>
  <li>Do you understand the business?</li>
  <li>Have they proven their ability to secure quality locations or operate in multiple regions?</li>
  <li>Are our current franchisees profitable?</li>
  <li>Are they seen in the media and portrayed well?</li>
  <li>Are our current franchisees happy?</li>
  <li>What is the marketing and advertising program like?</li>
  <li>Do they have strong relationships with the banks?</li>
  <li>What is the quality of the management and leadership team?</li>
  <li>Do they have company-owned operations?</li>
  <li>Do they listen to and learn from their current franchisees?</li>
  <li>Do they have a clear vision and growth plan?</li>
  <li>Do they have a good, solid growth history?</li>
  <li>How good is the induction and training program, especially if you are a novice in the product, service, and/or business?</li>
  <li>How well developed are their management information systems?</li>
  <li>Do they have a quality management team?</li>
</ul>
<p><em>Tip</em></p>
<p>Many franchisees get anxious that they are asking too many questions or alternatively ask the wrong questions that do not unearth if the franchisor is a quality system with a strong future. The only stupid question is the one never asked.</p>
<p><br></p>
<p><strong>STEP THREE</strong></p>
<p><strong><br>
Make an application</strong></p>
<p>Most franchisors will ask you to submit a formal application form. Be wary of those who don’t; it’s a sign they don’t care about who becomes a franchisee or they may not fully understand franchising. Take your time with any application. Be honest and forthcoming with information, it’s not in your best interests to mislead anyone about your ability to operate or fund the franchise.</p>
<p><br></p>
<p><em>Tip</em></p>
<p>A constant recurring issue for prospective franchisees is supplying half-baked information to the franchisor, which makes it very difficult for any franchisor to make an informed decision as to your best interests. You may be asked to pay an application fee of some kind. Make sure you receive a receipt for the fee and a written acknowledgment that the amount is fully refundable until you sign a Franchise Agreement.</p>
<p><br></p>
<p><strong>STEP FOUR</strong></p>
<p><strong><br>
Research, research and research more</strong></p>
<p>There are multiple sources of information that should all be cross-referenced and digested. The franchisor, bankers, accountants, solicitors, online searches, location visits, franchisee discussions are but a few of the readily available sources. There are a number of ranking systems or fastest 50-type lists around that need to be taken with a grain of salt. They are a starting point but ranking, in particular, is totally irrelevant to the decision-making process of the best franchisees.&nbsp;</p>
<p><br></p>
<p><em>Tip</em></p>
<p>Rely on your own interpretation and get out and ask the questions directly as there is no substitute for first-hand learning when you are making a decision for the next five years of your life.</p>

Buying a franchise: where do I start? If you are serious about buying a franchise, make sure you arm yourself with all the facts before making your decision.

4-step guide to buying a franchise

The Product Manager (PM) has a broad vision of the product unlike the Product Owner who is rather on a closed vision (backlog management, vision shared internally within the company...).

The PM will focus on product strategy and trends over time. He will have to analyse the market regularly in order to ensure a good strategy adapted to this product.

He will therefore need to know the market volume, the penetration rate, the competition and everything that will influence the future of the product.

Thanks to all this knowledge, he will master the product's Business Plan (or even create it) and define all the KPIs that the product should try to achieve.

The product manager is far from the development

Unlike the Product Owner, the Product Manager does not work directly with the development teams. Instead, he works with the business teams and the PO (or several when he manages x products).

If the Product Owner can sell the product within the structure, the PM will rather sell the product beyond the structure; for this reason he will not hesitate to go to different events to promote it.

The product manager, closer to the customer

On some products, the Product Owner does not have access to customers. Although agile coaches are increasingly bringing POs to bring customers directly to Review for direct feedback, this role of collecting feedback was more associated with the Product Manager before.

He is the voice of the customers on the product and will have the tough task of having a product that is able to align customers, sponsors and stakeholders.

Difference between Chief Product Owner (CPO) and Product Manager?

Indeed, the role described here is very similar to that of the CPO that I described some time ago in a previous article. In fact, the term CPO was linked to the Scrum of Scrum but it is very close to a role of Product Manager in a very specific context.

If we want to go into detail, the role of the CPO is to lead a Product Owner community while the Product Manager does not really have to do so; however, we are in detail because nothing would prevent it either.

On the other hand, it is quite possible to have a Product Manager for a single product or even a single Product Owner.

A Product Owner who takes on the role of Product Manager?

It is not uncommon to see Product Owners taking on some of the roles of Product Managers; this may seem interesting, but we must be careful about two things that seem complicated to me to respect:

I have difficulty seeing how a PO can correctly assume both roles when external communication is essential.

<p><strong>An essential general vision</strong></p>
<p>The Product Manager (PM) has a broad vision of the product unlike the <a href="https://agileo.teachable.com/p/being-a-great-product-owner" target="_blank">Product Owner</a> who is rather on a closed vision (backlog management, vision shared internally within the company...).</p>
<p>The PM will focus on product strategy and trends over time. He will have to analyse the market regularly in order to ensure a good strategy adapted to this product.</p>
<p>He will therefore need to know the market volume, the penetration rate, the competition and everything that will influence the future of the product.</p>
<p>Thanks to all this knowledge, he will master the product's Business Plan (or even create it) and define all the KPIs that the product should try to achieve.</p>
<p><br></p>
<p><strong>The product manager is far from the development</strong></p>
<p>Unlike the <a href="https://agileo.teachable.com/p/being-a-great-product-owner" target="_blank">Product Owner</a>, the Product Manager does not work directly with the development teams. Instead, he works with the business teams and the PO (or several when he manages x products).</p>
<p>If the <a href="https://agileo.teachable.com/p/being-a-great-product-owner" target="_blank">Product Owner</a> can sell the product within the structure, the PM will rather sell the product beyond the structure; for this reason he will not hesitate to go to different events to promote it.</p>
<p><br></p>
<p><strong>The product manager, closer to the customer</strong></p>
<p>On some products, the <a href="https://agileo.teachable.com/p/being-a-great-product-owner" target="_blank">Product Owner</a> does not have access to customers. Although agile coaches are increasingly bringing POs to bring customers directly to Review for direct feedback, this role of collecting feedback was more associated with the Product Manager before.</p>
<p>He is the voice of the customers on the product and will have the tough task of having a product that is able to align customers, sponsors and stakeholders.</p>
<p><br></p>
<p><strong>Difference between Chief Product Owner (CPO) and Product Manager?</strong></p>
<p>Indeed, the role described here is very similar to that of the CPO that I described some time ago in a previous article. In fact, the term CPO was linked to the Scrum of Scrum but it is very close to a role of Product Manager in a very specific context.</p>
<p>If we want to go into detail, the role of the CPO is to lead a <a href="https://agileo.teachable.com/p/being-a-great-product-owner" target="_blank">Product Owner</a> community while the Product Manager does not really have to do so; however, we are in detail because nothing would prevent it either.</p>
<p>On the other hand, it is quite possible to have a Product Manager for a single product or even a single <a href="https://agileo.teachable.com/p/being-a-great-product-owner" target="_blank">Product Owner</a>.</p>
<p><br></p>
<p><strong>A Product Owner who takes on the role of Product Manager?</strong></p>
<p>It is not uncommon to see <a href="https://agileo.teachable.com/p/being-a-great-product-owner" target="_blank">Product Owners</a> taking on some of the roles of Product Managers; this may seem interesting, but we must be careful about two things that seem complicated to me to respect:</p>
<ul>
  <li>Stay close to the development team</li>
  <li>Don't forget outdoor communication</li>
</ul>
<p>I have difficulty seeing how a PO can correctly assume both roles when external communication is essential.</p>

In agile methods, we always talk about the Product Owner with the popularization of the Scrum. But the role of Product Manager can be very useful in agile organizations.

WHAT IS AN AGILE PRODUCT MANAGER?

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